TV presenter takes on UK's biggest fear as public urged to 'conquer' phobia

A survey involving 2,000 adults discovered that a quarter confess to having an unusual phobia, with odd triggers such as cotton wool, coat hangers, and cacti causing distress.

Other peculiar phobia's included bubble wrap, unvarnished wood, and even the jingle of an ice cream van. Some individuals are even repulsed by the thought of condiments, such as tomato ketchup or mayonnaise, or using public lavatories, according to the study.

In an effort to help Brits confront their greatest fear,has initiated a contest encouraging people to face their fears and undertake activities that scare them.

TV host Helen Skelton bravely canoed along the Pontcysyllte Aqueduct, the UK's longest and highest aqueduct, as research reveals that the most common fear among Brits is acrophobia, or fear of heights (35%).

A representative for the rewards group that commissioned the study stated: "Fear can prevent us from experiencing amazing things, sometimes there's no logic to it, but it's crucial that people confront what scares them every so often."

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They added: "We are encouraging Brits to leave their fear of heights behind, to create memories which will last forever. By entering the 'Paddle Partners' competition, we're giving someone the chance to own their fear by canoeing along Pontcysyllte Aqueduct. If you can get across that, you've well and truly conquered your fears."

Over two thirds of those surveyed confessed they knew their fears were completely irrational and said it was crucial to step outside their comfort zone. Additionally, an impressive 87% say they attempt to face what frightens them.

Almost half felt being with someone else was the best way to conquer them, closely followed by being inspired watching someone else (32%). And for those who have 'conquered' their fears they admitted they had a sense of relief, felt like an improved version of themselves and had a sense of adventure.

Exactly 30% of adults have assisted family and friends in overcoming scary obstacles in the past, with encouragement (55%) and conversation (44%) being the most effective methods, according to the OnePoll research.

A spokesperson for Virgin Red chimed in: "There's no right or wrong way to tackle what's holding you back, but some strong encouragement can go a long way."

"Once you get past barriers stopping you from facing up to your fears, you can unlock unbeatable experiences."

BRITS TOP FEARS

Heights

Public speaking

Snakes

Spiders

Getting old

Enclosed spaces

Losing your mobile phone

Social interaction with strangers

Needles

Flying on planes or helicopters

Falling over in public

Not being able to find a clean toilet

Accidently sending a text to the wrong person

The dark

Being alone

Germs

Thunderstorms

Clowns

Dogs

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