Rishabh Pant ropes in Anant Arora, Indranil Blah to manage his brand management

MUMBAI: Indian cricket superstar Rishabh Pant has partnered with sports and athlete brand management consultants Anant Arora and Indranil Blah, to handle his off-pitch engagements.

As part of the partnership, Anant and Indranil will be handling all commercial engagements for Rishabh Pant excluding his individual playing contracts. They will also be providing him strategic brand management expertise and resources.

The association entails managing Pant’s revenue streams via endorsements, appearances, digital engagement opportunities and licensing.

Pant, who is a mainstay in the Indian cricket team setup across all three formats, is a fan favourite across generations as a relatable and much-loved individual, making him a brand delight. His astute mind, never say die attitude and commitment, rubs off on people around him, on and off the pitch.

Rishabh Pant said, “My team off the field has to reflect my values on it - professionalism, teamwork and long-term vision. Both Anant and Indranil align with my thoughts on how my brand should be crafted and I’m excited about what we will create together.”

Anant Arora said, “Having worked with Rishabh for a while now, I feel that there are many facets of his brand which can be brought out clearly. He’s not just an incredible talent on the field but a very well-rounded individual off it and Indranil & I can’t wait to unlock the immense potential of brand Rishabh.”

Indranil Blah said, “We see Rishabh as the complete package - immensely talented, a leader, a man to be counted upon when the chips are down; while also being incredibly loved and relatable. Rishabh, Anant and I have some exciting plans and we are very excited about the future.”

Anant Arora is an experienced marketing professional having led over 500 brand campaigns and managed more than 15 A-lister celebrities. He has a proven expertise towards delivering effective customised marketing campaigns, talent partnerships, sponsorships and brand solutions especially for companies/ rights holders in the Eastern part of the country.

Indranil Blah has over two decades of experience working in sports and elite talent in India. His previous stints include Founder and Co-CEO of talent management firm, KWAN; CEO of Ranbir Kapoor’s ISL Club, Mumbai City FC; and most recently a stint at RIL Sports as VP - Sports.