Apoorva Mukhija, widely recognized online as " The Rebel Kid" and " Kaleshi Aurat," has made a remarkable shift from working in information technology to becoming a powerful voice in the digital content landscape. Her calculated risk to leave her corporate job has not only proven successful but also financially rewarding. According to a Financial Express report, she has developed a personal brand now valued at approximately Rs 41 crore.
Rooted in a Humble Beginning
Born on July 28, 2001, Apoorva hails from a modest middle-class background. She completed her schooling at Delhi Public School, Panipat, before pursuing a B.Tech in Computer Science at Manipal University in Jaipur. Post-graduation, she began working at Dell Technologies, stepping into a typical 9-to-5 routine. However, it didn’t take long for her to realize that the structured world of corporate employment wasn't in sync with her creative ambitions.
Turning Pain into Purpose
In 2019, facing emotional struggles including a breakup and career dissatisfaction, Apoorva began uploading content to Instagram. Initially producing humorous, exaggerated sketches based on relatable life situations, her videos rapidly gained traction. Her raw, bold, and unapologetically direct style resonated with a generation that values authenticity. Her following started growing exponentially, and her material—which touched on societal issues, dating, and the realities of young adulthood—became widely shared and appreciated.
Influence Beyond Numbers
Apoorva’s digital presence quickly exploded. By 2025, her Instagram following had surpassed 4 million, with her YouTube subscriber base growing past 1 million. But her journey didn’t end with social media fame—she transformed her reach into a thriving enterprise. With over 150 collaborations with major global brands such as Netflix, Amazon, Meta, Nike, Google, and OnePlus, she set herself apart in the influencer ecosystem. Industry insiders suggest she commands up to Rs 2 lakh for a single Instagram story.
Expanding Her Creative Portfolio
Not limiting herself to digital platforms, Apoorva made her acting debut in 2023 with the web series Who’s Your Gynac. In 2024, she stepped into Bollywood with Nadaaniyan, acting alongside Khushi Kapoor and Ibrahim Ali Khan. Her visibility further expanded with her participation in the Prime Video reality series The Traitors, hosted by Karan Johar. She even took to the fashion world, walking the ramp for renowned designer Tarun Tahiliani.
Cometh The Controversy
In recognition of her influence, Forbes India included Apoorva in its 2023 list of Top 100 Digital Stars. Her fearless approach to content creation was acknowledged as a significant force in shaping contemporary internet culture. However, her candid nature has also led to controversy. A remark she made during an appearance on India’s Got Latent—involving a woman’s body part—sparked major public backlash. The incident, part of a segment with comedian Samay Raina, triggered widespread outrage and led to complaints filed with both the Mumbai Police Commissioner and the Maharashtra Women’s Commission, who labeled the comment inappropriate and harmful to women.
A Bold Voice in the Digital Age
Despite facing challenges, Apoorva Mukhija continues to be a formidable presence in the digital realm. Her journey from a tech employee to one of India’s highest-paid influencers underscores not just personal reinvention but also the power of authentic, daring storytelling in the digital age.
Rooted in a Humble Beginning
Born on July 28, 2001, Apoorva hails from a modest middle-class background. She completed her schooling at Delhi Public School, Panipat, before pursuing a B.Tech in Computer Science at Manipal University in Jaipur. Post-graduation, she began working at Dell Technologies, stepping into a typical 9-to-5 routine. However, it didn’t take long for her to realize that the structured world of corporate employment wasn't in sync with her creative ambitions.
Turning Pain into Purpose
In 2019, facing emotional struggles including a breakup and career dissatisfaction, Apoorva began uploading content to Instagram. Initially producing humorous, exaggerated sketches based on relatable life situations, her videos rapidly gained traction. Her raw, bold, and unapologetically direct style resonated with a generation that values authenticity. Her following started growing exponentially, and her material—which touched on societal issues, dating, and the realities of young adulthood—became widely shared and appreciated.
Influence Beyond Numbers
Apoorva’s digital presence quickly exploded. By 2025, her Instagram following had surpassed 4 million, with her YouTube subscriber base growing past 1 million. But her journey didn’t end with social media fame—she transformed her reach into a thriving enterprise. With over 150 collaborations with major global brands such as Netflix, Amazon, Meta, Nike, Google, and OnePlus, she set herself apart in the influencer ecosystem. Industry insiders suggest she commands up to Rs 2 lakh for a single Instagram story.
Expanding Her Creative Portfolio
Not limiting herself to digital platforms, Apoorva made her acting debut in 2023 with the web series Who’s Your Gynac. In 2024, she stepped into Bollywood with Nadaaniyan, acting alongside Khushi Kapoor and Ibrahim Ali Khan. Her visibility further expanded with her participation in the Prime Video reality series The Traitors, hosted by Karan Johar. She even took to the fashion world, walking the ramp for renowned designer Tarun Tahiliani.
Cometh The Controversy
In recognition of her influence, Forbes India included Apoorva in its 2023 list of Top 100 Digital Stars. Her fearless approach to content creation was acknowledged as a significant force in shaping contemporary internet culture. However, her candid nature has also led to controversy. A remark she made during an appearance on India’s Got Latent—involving a woman’s body part—sparked major public backlash. The incident, part of a segment with comedian Samay Raina, triggered widespread outrage and led to complaints filed with both the Mumbai Police Commissioner and the Maharashtra Women’s Commission, who labeled the comment inappropriate and harmful to women.
A Bold Voice in the Digital Age
Despite facing challenges, Apoorva Mukhija continues to be a formidable presence in the digital realm. Her journey from a tech employee to one of India’s highest-paid influencers underscores not just personal reinvention but also the power of authentic, daring storytelling in the digital age.
You may also like
SSC CGL 2025 Preparation Strategy For Beginners: A Step-By-Step Guide
British & Irish Lions stars brutally taunted by Australian stadium announcer
Signs you could have a heart attack that happen a month before
Jessie J shares heartbreaking cancer update following mastectomy
Axiom-4: PM Modi interacts with Shubhanshu Shukla aboard ISS- see pic
