Bengaluru coconut vendor's 'Only Rs 50' ad takes a swipe at Zepto, Blinkit; post viral

A Bengaluru-based coconut vendor’s ad has gone viral, highlighting the price gap between quick commerce apps like Zepto , Blinkit , and BigBasket , which charge Rs 70-Rs 80 for coconuts, compared to the vendor's local shop price of Rs 55. The ad’s playful take on price comparison is gaining traction, making it a hit in the community.

Shared by X (formerly known as Twitter)) user Peak Bengaluru @peakbengaluru, the ad simply details the price of coconut as available on quick commerce platforms Zepto, Blinkit, and BigBasket, and the local shop. It is captioned “Will Quick Commerce affect roadside coconut vendors?”

The advertisement was shared on X on November 7, 2024. It has garnered about 8K views so far.

Take a look at the ad here

Will Quick Commerce affect roadside coconut vendors?

📸: @nithishr46 found this in @peakbengaluru pic.twitter.com/LfQKpgO2uc

— Peak Bengaluru (@peakbengaluru) November 7, 2024

How people reacted to the post
Commenting on the post, one user said “Even 50 is expensive for coconut. We should stop exporting coconut to other countries so that prices in India will come down”. While another user commented ““Yes, in Delhi, roadside ones are quoting ₹80 and Blinkit less than that.”

Praising the creativity of the vendor, a third user commented, “I like the smiley below”.