Online grocery delivery platform BigBasket in an unusual mix-up misunderstood a customer's compliment for a complaint.
The incident began when an X user named Amirtha Murugesan appreciated BigBasket combining sanitary napkins and ice cream together, commonly ordered by women during their menstrual periods, at a discounted price.
"Well played, BigBasket," she wrote, sharing a screenshot of the combo pack and tagging the company.
However, BigBasket apparently mistook the compliment for a complaint and apologized to Murugesan.
"We regret the inconvenience caused. Could you please help us with your registered contact number via DM? We'll do our best to sort this issue out," the company responded to Murugesan's post.
The exchange quickly caught attention of several X users. Some found the unusual response funny while others suggested that BigBasket should carefully read the post before responding.
Additionally, Ganesh Sonawane, the founder and CEO of Frido, said that praise is so uncommon that most brands automatically assume that being tagged means a complaint.
The incident began when an X user named Amirtha Murugesan appreciated BigBasket combining sanitary napkins and ice cream together, commonly ordered by women during their menstrual periods, at a discounted price.
"Well played, BigBasket," she wrote, sharing a screenshot of the combo pack and tagging the company.
well played @bigbasket_com pic.twitter.com/sj7p5vWppc
— amirtha (@ewyuckugh) October 8, 2024
However, BigBasket apparently mistook the compliment for a complaint and apologized to Murugesan.
"We regret the inconvenience caused. Could you please help us with your registered contact number via DM? We'll do our best to sort this issue out," the company responded to Murugesan's post.
The exchange quickly caught attention of several X users. Some found the unusual response funny while others suggested that BigBasket should carefully read the post before responding.
Additionally, Ganesh Sonawane, the founder and CEO of Frido, said that praise is so uncommon that most brands automatically assume that being tagged means a complaint.
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